Generically Mollified?

I was irritated by the pre-reporting of Sir David King's speech - trailed as a righteous condemnation of dangerous green nutters. The debate about the wisdom of conceding control of the planets food resources to organisations driven solely by profit - in conditions of globalised markets, uncontrolled urbanisation and peak energy and population - is being concealed behind scare stories about scare stories. That context is crucial and should be as open to informed debate as the science behind the GM crops themselves.
I didn't find any of it funny. So this isn't.